The Miracle Guide to Instagram Aspect Ratio: Everything you need to know for instagrams Image and Videos sizes

Posted on
Oct 30, 2018
Timur Daudpota

This guide will show you

What are the right images sizes for Instagram?

What are the right videos sizes for Instagram?

What are the right Ad sizes for Instagram?

What is the right file format for Instagram images and videos?

What is the right aspect ratio for Instagrams images and videos?

And much much more.

Ahh! Instagram the birthday place of square content!

The Instagrams team was able to give rise to something remarkable, besides having square content  (1:1) that takes up 78% more real estate in a person’s mobile newsfeed. The square content was able to reform really well on desktop platforms as well.   

Now since Instagram has opened up to accept more size like Horizontal (9:16) and Vertical (16:9)more content is flowing in by users and in order for our content to look the best, we needed to create this guide to make sure our content is looking fresh all the time.

Instagram Image sizes

Profile Picture

Display Size: 110 x 110 pixels

Aspect Ratio: 1:1

Thumbnail Size

Display Size: 292 x 292 pixels

Aspect Ratio: 1:1


Display Size: 1080 x 1350 pixels


Display Size: 1080 x 566 pixels

Square Image

Display Size: 1080 x 1080 pixels

Aspect Ratio: 1:1

Instagram Video Sizes

Square Video

Display Size: 600 x 600 pixels

Aspect Ratio: 1:1

Vertical Video

Display Size: 600 x 750 pixels

Aspect Ratio: 1:9:1

Horizontal Video

Display Size: 600 x 315 pixels

Aspect Ratio: 4:5

ARecommeded Specs

Video Format: MP4 or MOV

Maximum Size: 4GB

Maximum Lenght: 60 sec

Maximum Size: 30fps

Instagram stories Ad

Display Size: 1080 x 1920 pixels

Supported aspect ratios: 16:9 to 4:5 and 9:16

Recommended format: .MP4or .MOV

Maximum Length: 15 seconds

Maximum File Size: 4GB

Instagram Carousel Ad

Display Size: 1080 x 1080 pixels

Supported aspect ratios: 1.1

Recommended video format .MP4 or .MOV

Maximum Length: 60 seconds

Maximum Video Size: 4GB

Recommended image format: JPG or PNG

Maximum Image Size: 60MB

Start Editing with Bidyo

Easily create Videos with Subtitles

Start Creating

Timur Daudpota

Related Posts